New Inventory Blog Post 6/21/22
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Dealer.com presents seamless integration with Facebook's Dynamic Product Ads
Dynamic Product Ads (DPA) are a native Facebook ad unit which allows Dealer.com to showcase your inventory images dynamically on Facebook’s newsfeed for both mobile and desktop in a carousel style format. These ads can be utilized to retarget users dynamically (VDP viewers), generically (overall site visitors), or even prospect out contextually using a variety of Facebook’s targeting parameters. Dealer.com will soon allow you to target audiences using AutoTrader/KBB data, too.
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Video Advertising from Dealer.com
Dealer.com Video Advertising gives you the ability to build brand and inventory awareness in your market in a dynamic and engaging format. Shoppers who view video are 1.81x more likely to purchase than non-viewers and have an average click-through rate (CTR) of 1.84%, one of the highest click-through rates of all digital ad formats. Dealer.com Video Advertising campaigns can align with your specific sales strategy, in multiple formats, available on both mobile and desktop devices.
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