STEP 1: Overview
In this first step, you will work with your Advertising Strategist to use Compass to define your area of interest. A primary and supplemental market radius is chosen.
STEP 2: Vehicle Sales
After choosing your area of interest, choose your level of focus on new or used vehicles. Specify specific subsets of new or used vehicles you need to focus on the most to make the biggest impact to your vehicle sales.
STEP 3: Branding
Identify the degree to which you want to focus on dealership branding (e.g. "ROIMOTORS Nissan") versus OEM branding (e.g. "Nissan Dealers Burlington, VT").Â
STEP 4: Fixed Ops
Identify your focus on the Service, Parts, and Body Shop divisions of your business. Specify any specific services (e.g. oil change), parts (e.g. tires), or body shop work (e.g. "dent removal") that you want to focus on.Â
STEP 5: Choose Your Strategy
Decide which budget and strategy plan is right for your dealership to generate and capture demand in your market. Work with your Advertising Strategist to implement this plan.Â
